Marketing
New patient pipelines that go cold. Google reviews that never get requested. Referral programs that exist on paper but never get activated. Marketing in most dental practices is reactive — a campaign here, a post there — with no system tracking what's actually converting.
- New patient welcome sequence SOP
- Google review request script
- Patient referral conversation guide
- Reactivation outreach script
- New patient follow-up — automated 24-hour and 72-hour touchpoints after first inquiry
- Google review request — queued 24 hours after every completed appointment
- Referral activation — patient referral prompt queued after high-satisfaction visits
- Reactivation campaign — dormant patients (12+ months) surfaced monthly for outreach
- New patient intake confirmation — pre-appointment checklist triggered at booking
- Event and promotion tracking — campaign response tasks routed to front desk

