Marketing
New client inquiries that go cold after the first DM. Google reviews that never get requested. Referral programs that exist on paper but never get activated. In most med spas, marketing is reactive — a campaign here, a promotion there — with no system tracking what is actually converting into booked appointments.
- New client welcome sequence SOP
- Google review request script
- Client referral conversation guide
- Reactivation outreach script
- New client follow-up — automated 24-hour and 72-hour touchpoints after every inquiry
- Google review request — queued 24 hours after every completed service
- Referral activation — client referral prompt queued after high-satisfaction visits
- Reactivation campaign — dormant clients (90+ days) surfaced monthly for outreach
- New client intake confirmation — pre-appointment checklist triggered at booking
- Promotion and event tracking — campaign response tasks routed to front desk

